Even when event planners do their best to ensure all aspects of their event are carefully planned to the finest detail, they can still overlook the reliability of their WiFi.
With professionals sharing an increasing amount online, there is huge potential for great ROI for events by investing in high-quality WiFi. For attendees to engage with and share at your event, particularly if you’re using an event app, they will require a good, fast and reliable internet connection.
Installing WiFi for an outdoor event is different to an indoor event, so we’ve collated 5 things you need to know that will help improve your chances of success at your next event.
- There is no one size fits all solution when it comes to WiFi.
How your WiFi will be used throughout the event dictates which technology solution is best for you. It’s important to discuss with your WiFi provider where and when you require coverage, to ensure all areas are covered. - Focus on your attendees.
Most event production companies focus only on WiFi for production purposes, leaving attendees reliant on their mobile data plans for communication. In an outdoor event the likelihood of poor reception is high, which could leave your guests a little frustrated. Be sure to provide reliable, safe and secure guest WiFi for your visitors. - Don’t forget the important tech items!
Everything from RFID ticketing to vendor transactions to payroll and medical services (VoIP communications) require stable and secure WiFi at an outdoor event. - Sponsorships
It is possible to offset the cost of your WiFi by creating sponsorship opportunities through marketing on your captive portal page at events with a high number of attendees. - Understand and map out your WiFi footprint
Do you really need WiFi to cover the entire span of your event? This could be costly, especially if you are on a greenfield site with a large amount of square footage. Only deploy WiFi where you definitely need it; organisers, production areas, food and beverage will no doubt require WiFi. If you want to try and reduce costs you could provide WiFi hotspots for attendees with high bandwidth areas.
To learn more about how to make the most of your upcoming outdoor event, speak to the team at noba to find the best solution for your WiFi requirements. Contact us on 0345 612 3008, or fill in our contact form, and we’ll get back to you.
