As the festival and outdoor events season looms, Noba event WiFi is ramping up for another off-the-scale busy summer, connecting festival and event sites across the UK and Europe. Noba has doubled its turnover in the last 18 months, and they have been busy expanding its team of experts to facilitate this growth. James Cairns is the most recent addition to the senior management team, working alongside Director, Nick Taylor and Head of Technical Delivery, Nobunao Hirano. This expansion ensures they can meet the massive increase in demand for connectivity and CCTV services during the peak outdoor events season.
The expansion of their management team and the move to new offices and warehousing on the horizon (which will provide an additional 2000 sq ft of space) have enabled them to focus on recruiting and training additional staff to support the business. This includes network engineers, to add to their already strong technical delivery team, project co-ordinators, and warehouse technicians.
Recent wins for Noba have included a multi-year deal to deliver the connectivity for U-Live’s portfolio of festival brands, The Long Road, Sundown, Love Supreme, Camp Elwood, Junction 2, Boundary, and Kite Festival. They are also contracted to supply connectivity to the recently amalgamated Lambeth County Show and Brockwell Live for We Organise Chaos, the Rewind Trilogy for Peppermint Bars and Events, the AEG Presents Summer Series for LS Events, and continuing to support big brands such as Spotify and Vayner Media at the 2023 Cannes Lions Festival of Creativity.
With the industry busier than ever, there are already murmurings of resource shortages during these peak event times. Spiralling event costs have already seen annual events looking to cut costs and get contract deals in place across the supply chain to secure the best suppliers and protect event margins for future years. Consequently, Noba has seen a massive increase in the demand for them to enter multi-year contracts.
Fast, secure and reliable networks and WiFi is now an essential component of an outdoor event
The increase in the use of technology, including the move to cashless transactions, digital ticketing, and demand for live streaming, is all responsible for the massive rise in demand for Noba’s services. This together with expectations from both traders and sponsors that high-quality connectivity is a given, means that it is a crucial service for organisers to get right.
Download Noba’s Event WiFi Guide for more information about connecting your next event.
Need help connecting your next event? e. hello@noba.co.uk t. 0345 612 3008
