Venue
Between The Bridges, South Bank, London – a vibrant riverside venue offering food, drinks, live entertainment, and London’s only free riverside toilets!
Challenge
Peppermint sought a smarter way to capture and understand visitor behaviour at Between The Bridges.
Traditionally, footfall was measured using manual click-in/click-out counters, which lacked accuracy and provided no granular insights into how guests moved within the venue.
Peppermint wanted a solution that could deliver:
- Accurate footfall figures across the venue.
- Bar traffic data, identifying which bars were busiest and when.
- Queue monitoring, to optimise staffing and service levels.
- Visitor flow insights, including usage of the venue’s facilities (such as the South Bank’s only free toilets).
- Dwell time – How long on average were visitors staying for.
- Demographics – What was the average visitor age.
Solution
Noba deployed its CrowdSense Analytics solution, powered by CrowdSense technology, as a Proof of Concept (POC) at Between The Bridges.
The system anonymously tracked real-time movement patterns of visitors across the venue, using advanced CCTV technology to deliver highly accurate data.
Key features included:
- Automated footfall tracking to replace manual counts.
- Time-based activity mapping showing peak periods for each bar.
- Queue dwell-time analysis to understand wait times and customer flow.
- Granular visitor movement data, including the ability to track use of ancillary facilities.
- AI integration – Instant answers for lower or higher footfall than expected, weather impact analysis and much more.
Results
The POC delivered clear, actionable insights that outperformed traditional counting methods:
- Accurate total footfall measurement across multiple entrances/exits.
- Visibility into bar performance by time of day, helping Peppermint optimise resourcing and improve customer experience.
- Queue length and dwell-time monitoring to reduce bottlenecks.
- Unique insights into non-revenue visitor behaviour, such as foot traffic to the venue’s public toilets – a valuable data point for venue planning and sponsor conversations.
The solution provided a complete picture of visitor flow, giving Peppermint reliable intelligence to inform both operational decisions and future planning.
Client Feedback
- Customer Experience Focus
“What impressed us most was how CrowdSense Analytics helped us improve the guest experience. We could finally see, in real-time, where queues were forming and which bars needed extra staff. That meant faster service, happier customers, and ultimately more time for people to enjoy the venue rather than waiting around.”
- Operational Efficiency Focus
“The POC proved how powerful this technology is for operations. Instead of relying on clickers and guesswork, we had accurate data showing us footfall, busiest bars, and peak times. This allowed us to make smarter staffing and resourcing decisions, which had a direct impact on efficiency and sales.”
- Data Value & Strategic Insights Focus
“The level of insight we gained from CrowdSense Analytics went far beyond anything we’ve had before. Knowing how visitors move through the site, including unexpected data like toilet usage, gives us a complete picture of how the venue operates. It’s intelligence that not only improves day-to-day operations but also strengthens our conversations with partners and stakeholders.”
Nathan Chambers, Peppermint
📞 Talk to us about getting more insight into your visitor behaviour.
