The Project:
Gucci chose London for the Cruise 2025 fashion show. The show was held at London’s Tate Modern to reflect Gucci’s deep connection with the City. The Star-studded show at Tate Modern honoured British origins of the Italian fashion house.
600 guests converged on this iconic venue to watch the show, attracting A-listers such as footballer Leah Williamson, actor Andrew Scott, K-Pop star Lee Know and Dua Lipa. “Gucci Londra”, staged in one of the city’s most spectacular cultural spaces, was the kind of shiny, glamorous, see-and-be-seen night that has become less common in post-Brexit London.
Our Solution:
Noba provided managed WiFi connectivity across the Turbine Hall, Tate Tanks and Foyer, 5th, 6th and 8th floors of the Blavatnik Building for guests, Gucci staff, production, crew, VIP, streaming and registration.
