The Project:
ICE is where the world of gaming goes to do business.
The leading global gaming and gambling event servicing the entire industry.
Held over three days on 6-8 February 2024 at the ExCeL London, ICE London is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivalled networking opportunities.
Bringing together solution providers and gaming professionals across all key verticals, it’s safe to say that ICE has something for everyone.
Noba was engaged by global high-tech gaming brands Pragmatic and Novomatic to provide stand-wide connectivity.
Our Solution:
Novomatic
Noba provided over 10km of data cabling to this huge stand, covering over 3,300m2. Working closely with the design and production teams, the timing was crucial to ensure the build schedule was adhered to and all cabling was installed and terminated in time for the core equipment install.
As with every Noba install, resilience was key, so a main and backup link was installed to every location on the stand.
With live support throughout the show, Noba delivered rock-solid connectivity for yet another event.
