The Project: From Connectivity to Intelligence
Corner Corner is one of London’s most exciting multi-purpose destinations, bringing together food, culture, community, events and experiences under one roof.
As the venue evolved, its ambition extended beyond simply delivering great experiences. Our clients Kerb and Broadwick wanted to better understand how visitors used the space, how events influenced footfall, and how data could support smarter operational and commercial decisions.
Having already partnered with Noba to deploy a venue-wide connectivity and CCTV infrastructure, Corner Corner was ideally positioned to take the next step.
The Challenge: Understanding How Visitors Use the Venue
Building on Existing Connectivity
Like many modern venues, Corner Corner had access to operational data but lacked meaningful insight into visitor behaviour.
Questions included:
- How many people are actually visiting the venue?
- Which days, times and events generate the highest footfall?
- How long are visitors staying?
- Which audience demographics are being attracted?
- How effective are marketing campaigns and event programmes?
- How can staffing, security and operations be optimised?
- How can sponsors and stakeholders be shown measurable value?
The venue needed more than connectivity.
It needed intelligence.
The Solution: CrowdSense Analytics
Deploying CrowdSense Analytics
Noba deployed CrowdSense Analytics across the venue, building on the network and CCTV infrastructure already installed as part of the wider digital transformation project.
Using AI-powered video analytics and camera technology, CrowdSense transforms visitor activity into actionable data and live operational insight.
The result is a single platform that delivers real-time visibility into how visitors move, engage and interact with the venue throughout the day.
What Corner Corner Can Measure
Footfall
One of the most immediate benefits of CrowdSense is accurate visitor counting.
The platform provides:
- Live visitor numbers
- Daily footfall reporting
- Historical visitor trends
- Hourly visitor analysis
- Rolling attendance data
This allows Corner Corner to understand exactly how busy the venue is at any given moment while also identifying long-term trends and seasonal patterns.
Rather than relying on estimates, decisions can now be made using real visitor data.
Demographics
Understanding visitor numbers is only part of the picture.
CrowdSense also provides demographic insights, helping the venue build a clearer understanding of its audience.
Available reporting includes:
- Average visitor age
- Age group segmentation
- Demographic breakdowns
These insights help inform:
- Event programming
- Marketing strategy
- Brand partnerships
- Sponsorship opportunities
- Commercial decision-making
For venues seeking to attract specific audiences or demonstrate audience quality to partners, this data is invaluable.
Dwell Time
How long visitors stay is often a stronger indicator of engagement than footfall alone.
CrowdSense provides:
- Average dwell time
- Dwell time trends
- Visitor engagement reporting
- Historical dwell analysis
This allows the Corner Corner team to understand:
- Which events encourage longer stays
- Which areas are performing best
- When visitors are most engaged
- How venue changes impact behaviour
The result is a clearer picture of what creates successful visitor experiences.
Operational Intelligence
CrowdSense is not simply a reporting tool.
It also provides operational intelligence that helps venues manage safety and visitor flow in real time.
Capabilities include:
- Crowd density monitoring
- Capacity alerts
- Queue management insights
- Visitor flow analysis
This enables the venue team to respond proactively to busy periods, improve crowd management and enhance the overall visitor experience.
For venues, expo organisers or brands hosting events, activations and large public gatherings, this layer of operational visibility can be just as valuable as the commercial insight.
