The Challenge: Retail Connectivity Across Borders
Samsung Europe operates retail stores and concessions that showcase cutting-edge IoT devices, gaming systems, interactive displays and high-performance technology. These retail environments demand:
- Reliable, high-speed connectivity across the stores
- Support for bandwidth-intensive applications (interactive gaming set-ups, live demos, content streaming)
- Rapid deployment and flexible connectivity where fixed-line fibre may be unavailable or unreliable
- Secure, centrally managed infrastructure across multiple countries
Traditional venue/retail internet options presented limitations: slow fibre roll-out in some locations, variable quality, complex provisioning and uncertain service levels. Samsung needed a connectivity partner that could “just work” reliably, quickly and with minimal fuss.
The Solution: Plug + Go by Noba
Noba’s Plug + Go service is designed for exactly these kinds of high-performance demos, pop-up activations and retail environments. For Samsung’s pilot rollout across France, Spain and the Netherlands, we deployed a dedicated Plug + Go connectivity stack that delivered:
- Pre-configured, plug-and-play hardware for fast install on-site
- High-speed, redundant connectivity (including mobile/5G fallback) to ensure uptime even when fixed-line access was constrained
- Secure network infrastructure to support IoT, gaming and interactive systems with low latency, high availability
- Centralised remote management and monitoring, so Samsung could oversee performance across all regional stores from one dashboard
- Scalability to expand to additional stores or regions without re-engineering each deployment
